As cultural codes evolve, certain things still remain the same. Like the unconditional love that a mother has for her child. And being a leading home linen brand, we celebrate this special bond between Mother and child through our latest campaign – #NoOtherLikeMother, a pathbreaking campaign for the launch of Bamboo Charcoal and Breatheasy range. The concept is themed around the importance of inclusivity and acceptance.
Being an innovative and empathetic brand, we at Spaces understand what being a mother is truly about.
Like every year, we deck up something special on Mother’s Day. We believe while the world dedicates this one day to mothers, motherhood is celebrated every day. Every individual acknowledges her presence at least once a day, and it is probably the only thing that makes us feel secure.
Another unwritten rule is that mother’s advice is our cheat code to everything. It makes everything seem simpler and doable. Even after a bad day, she ensures that a smile is put back on our face.
And this is the love, the emotion that we are trying to encapsulate with the Mother’s Day 2019 campaign.
The thought, #NoOtherLikeMother does not only talk about the role of mothers being irreplaceable. It’s about her thoughts and ideologies, that are nothing but the truth about motherhood. No matter what, she will always be welcoming to the ideas of her child.
Also, let’s not forget dichotomy of a mother’s life in the present times. It is far more complex than it was in the past. Children expect their mothers to be empathetic to their life choices. Yet at the same time, while they can be non-conformist, they still seek approval from their mothers.
Our innovative products are thoughtfully designed to make their life easier.
After all, they are our biggest inspiration.
So to sign-off, this campaign is a tribute to mothers across the globe.